FlowstateLLP
03Industry

Software for retail and e-commerce

Headless commerce, omnichannel inventory and forecasting for retailers who have outgrown the platform they started on.

Most retailers reach a point where the platform that got them started becomes the constraint. Checkout cannot be customised, inventory across channels disagrees, and every peak season is survived rather than planned for.

We build the layer that resolves this: a single source of truth for stock and orders across every channel, a storefront fast enough to convert on mobile data, and forecasting that stops working capital sitting in the wrong warehouse.

What goes wrong

The failure modes
we keep meeting.

  • 01

    Inventory disagreeing across channels

    Marketplace, web and store systems each hold a different count, producing oversells, cancellations and the account-health penalties that follow.

  • 02

    Peak-season fragility

    Infrastructure that copes at average load falls over at four times average, and the failure lands on the single day of the year that matters most.

  • 03

    Storefront performance

    Core Web Vitals directly affect both ranking and conversion, and heavy theme stacks with a dozen third-party scripts routinely fail them.

  • 04

    Working capital in the wrong place

    Without demand forecasting by location, stock ends up where it will not sell while the store that would have sold it goes empty.

What we can build for you

Products, not
capabilities.

Each of these is a system we can build from scratch and scale to your size. Everything here works without training a model — where AI is involved it is a hosted model reading a document or answering a question, not a black box.

Questions

Sector specifics.

Do we have to leave Shopify or WooCommerce?

Usually not. Headless front ends and custom middleware sit on top of your existing commerce backend, which keeps the parts that work and replaces only the constraint.

Can you improve Core Web Vitals on our current site?

Often substantially, without a rebuild. Script auditing, image strategy, font loading and render-blocking removal typically move the numbers before any architectural change.

Next step

Tell us what you are building.

A short conversation is usually enough to tell whether we are the right firm for the problem. If we are not, we will say so and point you somewhere better.