Next.js development services
Server components, rendering strategy and Core Web Vitals for products that have to rank as well as work.
Next.js is the right default when a product needs both application behaviour and search visibility. The rendering model is its advantage and its trap: choosing wrong between static, incremental and dynamic rendering produces either stale content or an unnecessary bill.
We choose the rendering strategy per route deliberately, keep the server-client boundary explicit, and measure Core Web Vitals against field data rather than a local Lighthouse run.
Next.js, specifically.
App Router or Pages Router for a new project?
App Router. Server components meaningfully reduce the JavaScript shipped to the browser, and it is where the framework's investment is going. For existing Pages Router applications, incremental adoption is well supported and rarely worth rushing.
Do we need Vercel to host it?
No. We deploy Next.js to AWS, Cloudflare, Azure and plain containers regularly. Statically exported builds run on any CDN or static host at all.
Tell us what you are building.
A short conversation is usually enough to tell whether we are the right firm for the problem. If we are not, we will say so and point you somewhere better.